ANR-lab seminar 'Studying social capital in urban networks in relation to behavior and communication on social media'
Event ended
On November 20th, Monday, at 17:00 the ANR-lab seminar is held, where Laboratory for Social and Cognitive Informatics research fellow Yadviga Sinyawskaya is going to present on topic 'Studying social capital in urban networks in relation to behavior and communication on social media'
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Privacy calculus theory claims that communicative behavior of social media users is ruled by balancing between social benefits and privacy risks. However, it is unknown whether this risk-benefit analysis, after translating into respective behavior, translates further into communicative outcomes, such as different types of social capital. This study examines whether anticipated privacy risks and propensity to socialize facilitate or hinder social capital accumulation via respective behaviors. This study combines the two mentioned theoretical perspectives on social capital by extracting the values of several structural capital types (network centralities) from a full network of social media-based friendship covering an entire middle-size city in Russia (N = 196,684) and then collecting the values of perceived capital from a survey of a representative subsample from the same city (N=366). We find no competing tension between social and privacy needs of users: neither propensity to seek for social gratification is seen to suppress users’ privacy protection behavior, nor perceived privacy risks are found to subvert online relationship maintenance behavior. Moreover, higher needs of both types translate into higher social capital, which was shown in relation to different types of social capital - network and resource-based.
Language: English
To attend the seminar, please, register using the link.
We will be glad to see everyone!
Date
20 November
17:00
Address
Zoom
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