ANR-Lab seminar “Brand research in the connected world”
Event ended
On Monday, December 13, at 17.00, a scientific seminar of the International Laboratory for Applied Network Research will occur where Junior Research Fellow Stanislav Moiseev will present the summary of the article “Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries”.
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At the seminar, we will analyze the main theses of the article:
Swaminathan V, Sorescu A, Steenkamp J-BEM, O’Guinn TCG, Schmitt B. Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries. Journal of Marketing. 2020;84(2):24-46. https://doi.org/10.1177/0022242919899905
Stanislav will share a summary of this work and open questions for us as researchers who work with brands in the new world.
The language of the seminar is English. The seminar will be held in an online format on the Zoom platform. Registered participants will receive a letter with an invitation to the video conference.
Registration for the seminar is available here.
We will be glad to see everyone!
Date
13 December
17:00
Address
Zoom
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