ANR-Lab Scientific Seminar 'Development and business application of tools for evaluating brand reputation based on semantic network analysis'
Event ended
On August 14 at 18:00, ANR-lab analyst and Net.Works CGO Dr. Stanislav Moiseev will make a presentation 'Development and business application of tools for evaluating brand reputation based on semantic network analysis' as part of the series of ANR-Lab scientific seminars 'Theoretical and methodological innovations in network analysis: new tools for managerial decision-making'.
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Stanislav will talk about why social media is an indispensable source of information about B2C brands, how thousands of posts are transformed into visual semantic maps and share the practice of assessing the perception and position of B2C brands based on them.
Language: English
To attend the seminar, you need to register using the link (registration is common for all seminars in the series).
We will be glad to see everyone!
Date
14 August
18:00
Address
Zoom
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